Most people have not heard the term "narrowcasting". We have known the term broadcasting since television's inception. As since then, it has become increasingly more "broad". And when it comes to advertising for smaller, local businesses, broad is not always the best choice. You want to reach an audience that is close to your business. You can save thousands of dollars by targeting your audience. That's where narrowcasting comes in. Narrowcasting is a unique concept that allows clients to create and deploy digital advertising content when, where, and how they want, and to direct it towards the exact demographic that they need to reach.
The Narrowcast concept, also known as Out-of-Home Television (OOH TV) is solving problems for advertisers that have a smaller advertising budget.
Having worked in local television for the past 14 years, we know what it takes to brand a business. We understand that even the most successful brands need new ways to reach our ever changing culture and consumer, that’s why you will find our displays where consumers work and play, at high traffic locations where the consumer is at the highest potential to buy.
Out-of-Home Television uses the same concepts and techniques to grab the audience as traditional TV without the worries of a DVR or channel surfing past your ad. Our HD displays reach your consumers throughout their daily lives and send your message loud and clear. With the Instead Television Network, you know the monthly foot traffic of each of our locations, the propensity of people to see your message, as well as the specific demographic information of the target audience. With the breadth and diversity of our network, we are confident that your messages will catch the attention of the consumer you need to reach - the ones that live, work and play close to your business.